Nokia 5230 Experience Bus

Nokia is facing the heat of competition in Pakistan and the company not known for aggressive marketing is coming up with new approaches to market the Nokia 5230 , their most inexpensive touch handset around .

Introducing the Nokia 5230 Experience Bus –

Parked outside The Forum ,  an upscale Mall in Karachi , the Nokia 5230 Experience Bus was something out of ordinary , managed by Marksman , a Brand Activation company , outside of the bus was fully covered with Nokia 5230 , and their recent  ad ,  as dark it was outside , the inside of the bus was glowing Blue with Recaro type Racing seats in the front and picture of a screen showing screencap from Need For Speed Shift .

The best part I like was the hands- on experience , there were 3 guys inside with Nokia 5230 , the one I talked to Mr Sarosh , had the one configured for Gaming ,i.e. had the Need For Speed Shift installed on it ,  I asked him a few questions and found Nokia had trained them well  .  He was not only fluent in specs about his own 5230  but also had the information about competition i.e Samsung Genoa and Corby , knew about Symbian and it’s advantages over Java based phones and of course about OVI Services -  Kudos to Nokia on that . The Video below shows Mr Sarosh presenting the Nokia 5230 in Nokia Experience Bus

Another great feature was the large touch screen replicas of phone , which were linked with the phone and fully functional mobile interfaces , powered by Remote S60 Professional .

In conjunction with the Experience Bus , Nokia also had a lucky draw for Nokia 5230 and for that they were giving out OVI Service booklets hoping people will read it . 

Overall it was a good experience , I like the setup and the Experience concept but being me , I cannot resist giving out some pointers .

The Bus was parked at the far end of the park with out much lights , try to highlight the bus or it’s going to be missed by the people who parked outside. 

A banner could have been placed at the entrance of Forum like many others , I found out about the bus , when a young chap wearing Nokia T-Shirt approached me to fill out a form .  He and others cannot cover everyone in the mall so a banner at the entrance would have helped .

That’s it , I loved the experience and the knowledge of the people .  Look out where this bus stops next . 

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Tagged as: Karachi, Marketing, Nokia