Nokia like many others in not immune to counterfeit and which Chinese coming up with such copies that one time even I was confused to see one of my subordinates using E71 made in China with touch screen and all . In off mode their was very negligible difference between the original and the counterfeit and at quarter of the price it’s very popular . Beside E71 , E75 and even N97 are available as counterfeit in Pakistan market.
it’s not only happening in Pakistan , the phenomenon is world wide and counterfeit phones are available all around the world be it Nokia , iPhone and soon to be available Nexus One copies.
To counter the loss in sales and brand images , Nokia along with SAP for business and quality reassurance and Giesecke & Devrient , for security solutions has launched Original 1 .
The concept behind Original1 is to use available technologies like bar codes, RFIDs, holograms and other machine-readable marker technologies to ensure the authenticity of the product and ‘PREVENT’ Piracy .
How this could be done
In our opinion as Nokia is using SAPs Supply Chain Solutions , they may RFID tag each and every of their components and tags and labels , like high street retailers are doing which will not only make Nokia and others aware of the quantity of parts being made but also the number being used and dispatched .
With the online data collections Nokia can easily monitor their suppliers productions and avoid leakages which may lead to manufacture of counterfeit products such as phone bodies as good and original as the actual product.
But will Nokia limit the Original1 solution to themselves
We don’t think so with Original1 being used in cellphones , Nokia can use their NFC phones and develop the technology for others like pharma companies to monitor the authenticity of the stocks being sold in the market , the same solution can be used be big name fashion brands .
On the other hand the data will also help Nokia with ‘Grey Market ‘ imports with RFID data Nokia service shops can easily check the phone , model , date of manufacture and even IMEI without even touching the phone .
The possibilities are endless but what about privacy that’s one question Nokia needs to answer , I don’t want people to know which phone am I using etc so in future if the solution is not addressed , I may keep my new phones wrapped in foil
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