Nokia E 72 Media Launch – Pakistan – My Thoughts

As promised here are my thoughts about the Nokia E72 Media Launch held on 27^th Oct 2009 , at Sheraton Hotel Karachi Pakistan , where Ms Trude Gjaland , Category Head ‘E’ Series Nokia MEA came all the way from Dubai .

First it was an event well conducted , the Q & A style with Khurram , Product Manager Nokia Pakistan and Afghanistan , asking questions and Trude and Imran Khalid Mahmood , GM Nokia Pakistan answering them , some may call it a fixed interview , it was but the questions were too the point and answers were too related to the event . A much refreshing setup than people coming on stage and giving speeches .

Trude’s coming to Pakistan shows Nokia’s commitment to the country and it’s market , in these times when travel advisories are being issued for Pakistan , Trude took a bold step to come here , attend the program and also visited the market .

Pakistan may look small on the map but telecom density wise it rivals the developed nations in the west with more than 90 million connections in the population of 170 million . The country has also seen one of the highest telecom growth rates and boost one of the lowest calling rates in the world . On services wise , almost all of Pakistan is GPRS / EDGE equipped with minimum of white areas and with data rates as low as Rs 500 / Month ( USD $6) for an unlimited ( 2 GB Fair Use Policy ) data limit for Nokia E series it’s a lucrative market .

Trude’s visit to Pakistan emphasizes on the importance of Pakistan in Nokia’s portfolio , she is not the first to come to Pakistan earlier in June Mr. Head of N Series MEA came to Karachi on Nokia N97 launch .

The launch of E72 in Pakistan , well ahead of other countries also brings the importance of Pakistan market to Nokia be it sales or market growth and penetration , what ever the reason , it was an honor for Pakistan to be part of E72 launch activities .

Among the audience , the selection was good with representatives of every major channel / news outlet present but a strong need of Tech Bloggers was amiss , some were invited as Imran Hussain of www.ithinkdiff , Jadoon of www.programmerfish.com  Umair Mohsin of www.Tuesday.com.pk , GEtIT.com.pk representative and ofcourse me along with Husnain Shaban . The question asked my main stream media well not that relevant , and after one question the media pursued their lips , it was the bloggers who kept the event lively and asked questions .

On the stage , the setup was great , the visibility was marvelous from every end , well lit , and the back drop highlighting all the current E Series models from E51 to E72 . But why E72 was all the way in the corner with E63 in the middle and outshining all , at the first glance it looked like a E63 event ( Thanks Umair for making me notice that )

Just a few thoughts I have on the launch , an event well done and well managed by Nokia and their Marketing partners Synergy Communications

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Tagged as: E72, Karachi, Nokia