Nokia Singapore has teamed up with fashion design house RAOUL to create limited edition Nokia N97 RAOUL Edition phones for Singapore $1138 only.
For the fashionistas the limited edition phone will come in a Leather Wrapped RAOUL Box containing
Limited Edition Nokia N97 - with RAOUL Signature strips at the back
Calf Skin Leather Pouch
Matching Leather Dangler
The phone will also has builtin FASHION ASIA widget
In addition to the phone you;ll also get RAOUL GOLD Membership with Singapore $ 50 Credit ,
If ordered before 29th Oct , you’ll also get an additional RAOUL S$50 voucher along with S$50 Nokia voucher .
4 RAOUL Stores and 10 Nokia Singapore Stores are participating in the promotion and phones can be collected on 31st October.( may change )
For preordering a S$100 advance is also required
so after all rebate vouchers the phone will less than S$1000.
I think Nokia has made the right move , with the N97 fiasco , Nokia does need limited editions and other promotional themes to market the followup the N97 Mini .
If successful , Nokia could use the same promotional strategy in other territories especially China where people always want something unique .
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